The Challenge

Company Name: Saricimen (Türkiye – Istanbul)

Tagline: (Optional)

Brand Persona: Saricimen is a consulting company that values expertise, professionalism, and results. They want to convey a sense of trust, reliability, and credibility. Their services are tailored to meet the needs of their clients, and they are committed to providing the highest quality advice and guidance.

Target Audience: Saricimen’s target audience is businesses and organizations that are seeking expert advice and guidance to improve their operations, grow their revenue, and achieve their strategic goals. They are likely to be decision-makers, executives, and managers who are looking for a consulting partner that they can trust and rely on.

Logo Design: The logo for Saricimen should have a clean, professional look and feel. The colors used should be neutral, with a focus on shades of blue, gray, or black. The font should be modern and simple, with a touch of sophistication.

Symbol Design: The symbol for Saricimen should be simple and recognizable, perhaps using abstract shapes or a minimalist design. The symbol should be able to stand on its own as a representation of the brand, and it should convey a sense of professionalism and expertise.

Overall Look and Feel: The overall look and feel of Saricimen’s branding should be professional, modern, and trustworthy. The colors and design should be simple and understated, with a focus on conveying the company’s expertise and reliability. The brand should feel approachable and responsive, while also conveying a sense of professionalism and experience.


The Main Colour – Chathams Blue

The main colour chosen for the Saricimen logo and branding is a called Chathams Blue with similar names such as Light Navy or Venice Blue.

#145B7F is a shade of blue-green that has a calming and soothing effect on the mind. It is often associated with feelings of stability, trust, and reliability, which can evoke a sense of confidence and security. This color has been found to reduce stress and anxiety, promote relaxation, and encourage clear thinking.

In addition, #145B7F has been known to stimulate creativity and imagination, which can be useful in brainstorming and problem-solving activities. Overall, this color has a positive psychological effect on the mind, promoting a sense of calm, trust, and creativity.

The Secondary Colour – Tangerine

Tangerine is a bright orange color that is named after the fruit of the same name. When used in the context of a skyline, it may refer to the vivid orange and yellow hues that can be seen in a sunset or sunrise. This creates a positive connotation as it is often associated with warmth, energy, and vibrancy.

The color tangerine can evoke a sense of excitement and optimism, making it a popular choice for branding and marketing materials. It is often used to create a bold and eye-catching effect, which can draw attention to a particular product or message.

When used in combination with other colors, tangerine can create a striking contrast, making it a popular choice for graphic designers and artists. It is often paired with shades of blue, green, or gray to create a balanced and visually appealing composition

Chathams Blue

Hex – #145B7F
Red – 20
Green – 91
Blue – 127
rgba(20, 91, 127, 1.0)


Hex – #DD9703
Red – 221
Green – 151
Blue – 3
rgba(221, 151, 3, 1.0)

Aqua Island

Hex – #A3C8DC
Red – 163
Green – 200
Blue – 220
rgba(163, 200, 220, 1.0)


Hex – #0A2534
Red – 10
Green – 37
Blue – 52
rgba(10, 37, 52, 1.0)

" With our team of experts at SARIÇİMEN, we provide unique, effective and comprehensive advisory services in the areas of Business Development, Venture Support, SME Rehabilitation, Marketing Blueprint design, Digital & e-Commerce, Human Capital Strategy, and Real Estate Investments. "

Logo Symbol

The symbol was created by rotating the letter “S” six times, resulting in a distinct shape and icon that draws inspiration from the rich textures and symbols found in Türkiye.

This version clarifies that the symbol was not simply “designed” but actually “created” through a specific process of rotating the letter “S.” It also emphasizes that the inspiration for the symbol comes from the cultural context of Türkiye.

Services Icons

Branding Elements

The Website

Tapping into our wide network of partners and associates in Istanbul, Riyadh, Dubai, and New York, we tackle the challenges faced by our clients with flawless service. We deliver carefully crafted and tailored solutions based on our team’s advanced knowledge, professionalism and extensive experience in the field.